Hasbro has teamed up with Nickelodeon to bring you TransformersCyberSweeps.com, 16 weeks of online giveaways leading up to the new movie’s release in July. The site incorporates the chroma-shifted 3D from the DOTM Optimus Prime preview figure (there’s an off/on button for the effect, for those who don’t like donning red/blue glasses), and this week’s giveaway is a $200 HasbroToyShop gift card to 5 lucky winners. Other prizes include a 3D HDTV, Transformers movie soundtracks, and a trip to the new movie’s premiere. The site also has games and trivia for the little ones (it IS brought to you by Nickelodeon, after all).
And the company who is running the promotion happens to be right down the street from my new place.