TRU has been getting new Transformers from the Hunt for the Decepticons movie sub-line as well as the new Generations figures and putting them on shelves. And a nice bonus, until July 3rd all Transformers figures are buy-one-get-one-50%-off, which applies both in-store as well as on www.ToysRUs.com (it’s 1 bogo per order there, but spend $49 or more and you get free shipping). Sightings are coming in from all over the country, so check your local TRUs now!

Hasbro has updated the Official Transformers website with a bit of news that the Toys R Us exclusive, Masterpiece Grimlock, will be available on shelves July 1st. Please note, however, that this contradicts earlier reports that MP Grimlock will first be available at the TRU San Diego Comic-Con booth before it starts hitting shelves.

Update: Hasbro has changed their news article which now calls MP Grimlock a “New Exclusive”, and no longer refers to the figure as a Toys R Us exclusive. They have also removed the release date of July 1st from the article.

Congratulations to any west-coasters. At tonight’s Hall of Fame dinner it was revealed that the 2011 BotCon convention will be taking place in Pasadena, California. The official dates are June 2nd through 5th, 2011.

Dinobot!

Thanks to  Super_Megatron and gen1fan of the 2005 Boards for the news.

Our readers came up with these 2 questions to send in on May 2nd, and Hasbro has supplied us the  answers. Click in to read ‘em. (…more)

Slashfilm.com has an article revealing some details about the upcoming Transformers 3, including the identity of the main villain. Spoilers abound, so if you don’t want to know, don’t read on! (…more)

Actoys.net has in-package pictures of the upcoming Toys R Us exclusive Masterpiece Grimlock, which will be available starting at the TRU booth at San Diego Comic-Con in July. Click here to check out the US boxed Masterpiece Grimlock now.

Previewsworld.com has a preview for the upcoming second issue of “Ironhide”.

Stranded on modern-day Cybertron, Ironhide discovers he’s the only functioning life-form on the planet. Oh, except for the Swarm. So things could be going better. Much better. It’s times like these that Ironhide would much rather be rusting in a scrap pile. Writer Mike Costa continues to put the fallen (now resurrected?) Autobot through some strange paces. Features stunning art by Casey Coller!

Ironhide #2 is due at retail on Wednesday June 2nd.

Hasbro sent note this morning that they’re starting a “summer savings” promotion for Transformers, the “Double Your Action Giveaway”. When consumers purchase $25 or more of certain ROTF products (pretty much any figure class in the ROTF line) between now and July 31st, they can get 3 deluxe figures for free by simply filling out the form and mailing it in with the proper receipts. The fine print mentions circling the Transformers purchases  and their prices on the receipts, and online orders have to be in the form-holder’s name. But free is free, so if you’re going to buy figures anyway, why not get something free? Click here to check out the full details at Hasbro.com.

TakaraTomy is releasing the Armada Unicron figure with a new head and a more G1 accurate color scheme. Images and information can be found on the TakaraTomy website. See the link below for details.

 http://www.takaratomy.co.jp/products/TF/products/2010/unicron.html