I don't care for it.
But first, let me say I think the Animated toys were pretty good, much more Transformers than the movie toys which are nearly all shellmasters and turn into weird, unrecognizable stuff. I didn't even watch the cartoon but I have 2 leaders, a few Voyagers, and a number of Deluxes.
Now, as for TF:Prime BB here, I think the design is uninspired. Yes, it has movie credibility, but that means an unexpressive face and weird kibble choices. I mean, look at this thing, wheels for shoulders? That's just different to be different, either that or he's a motorcycle-bot with door wings.

But wheels for shoulders means no shoulder motors or actuators, thin connector pieces, it's unrealistic and silliness. IMO, this is the wrong direction entirely.
Good job posting it in the news though, O6! That was great work.
When we learn more about the show, I will create a forum just for it. If you guys think we should do it now, LMK.

See, that one's a camcorder, that one's a camera, that one's a phone, and they're doing "Speak no evil, See no evil, Hear no evil", get it?