What do you think that Hasbro cares more about? TF or Ponies?How it stacks up to Transformers wasn't the point. Certainly Transformers is the biggest property Hasbro has, but it is not the only viable one they have.
A decade ago, TF was a global media presence. In the last few years, TF has sunk in profile, but remained above Hasbro's other properties.
MLP was an oddity, with an improbable market in the US (which invited no small amount of mockety) that made less money than TF.
TF was supposed to be the foundation for Hasbro to build up their other properties. And, that failed miserably. But, TF is still the last property that Hasbro can use to push/stay in the main stream, hence it being Hasbro's last viable property.
Unicron was a revenge machine made to kill Cybertronians. The most reasonably assumption to make is that it would have stopped once the Cybertronians were wiped out. Unicron wiping out the (non-Earth) colonies first was a dramatic cliche, and it took out most of the Transformers/energon. There would have been nothing left for Unicron to hunt after it killed the Transformers on Earth.Would Unicron stop once the Transformers were wiped out though? For all we know, Unicron would have continued to seek out other lifeforms similar to Cybertronians or sources of Energon, given Unicron went after the colony worlds before attacking Cybertron itself.
Arcee was a token character in a bad cartoon from 20 years before IDW started using the license.I'd have to say Arcee has had a pretty big profile from her introduction, given she was one of the major characters in TFTM and subsequent seasons of G1. It's just her role as a hot-headed warrior type with a chip on her shoulder that Furman started. Whether Furman intended to insult anyone or not or how many female character's he's written isn't really relevant, the story itself comes across as insulting given the character was forcibly altered to be female against her will, and the line about having a "maelstrom of contradictory sensory input" because she's a woman. I think it should be clear why that'd offend some people, it was not people looking for something to be offended by.
The "Spotlight" issue was the smartest thing that Arcee had ever appeared in.
The line about "contradictory sensory information" was a reference to how Arcee had been changed from what she should have been to something else. Furman was saying that Arcee had been forcibly put in the wrong body. Furman was not saying that "women are crazy" or "women have contrary sensory information". (And, the fact that I have to say that in in such blunt and anemic terms demonstrates how eager people are to be needlessly offended by intentionally misreading the "Spotlight" issue.)