http://www.hasbro.com/common/surveys/tr ... survey.htm
There's some decent questions in there, I liked the one about what we consider most important about the packaging. Boxart is cool and definitely essential, as are robot mode pics--inaccurate as they may be, they do give me, personally, a little help when occasionally debating figures in the store. Vehicle pic is not so important because...well, it's 'right there.'
Is there anybody who will buy a TF solely for the vehicle mode? I mean, the robot mode (and that may have been what they were going for with "character") is important, but I can't see someone buying a TF character they don't like because of an altmode.








